Fôrij Granola
Fôrij is an adaptogenic granola company that specializes in creating functional, healthy snacks for everyday consumption. They are currently in supermarkets all around the US, and are looking to expand into the Asian market as well. I took part in developing the brand, website creation, and photography.
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Defining the Brand
Ever grown up playing with Legos? Well building a brand is quite similar, and much more fun (sometimes). We started by finding the Lego pieces that made up Fôrij, then put them together in a cohesive style guidelines that would eventually go on to define the entirety of Fôrij’s identity. My role involved me in:
Logo creation
Color & typography exploration
Architecting the style guide
Creative Assets
I helped develop Fôrij’s style guide, which included building the template and visuals.
Multimedia
Visual deliverables included not only digital, but physical assets as well,
Marketing &
Publicity
While the production team was cooking granola in the kitchens, I was cooking up marketing material in the labs. I made creative assets for desktop and mobile, spanning the usual Google, Facebook, and Instagram. The types of marketing material I made are as follows:
Email campaigns
Static Facebook / Instagram posts
Static Instagram story posts
Web and LP graphics
Digital Marketing
Digital assets included creating templates and visuals for email campaigns.
More Digital Marketing
You can never have enough marketing. These are all examples that were then sent live throughout Facebook, Google, and Amazon.
Carousels
These are some examples using the carousel method for digital media, specifically Instagram.
Our Landing Page
The website consisted of a mix of informative pages about our granola, as the ingredients were a bit avant garde for its time (people were not used to mushrooms in their granola).
It followed the same pattern as any generic e-commerce B2C website, just with an extensive FAQ page.
Photography
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All photography was captured and edited by me. The process of scoping out places to shoot and people to model has always been a fun one. Nothing is quite as satisfying as finding an absolute bomb of a photo in your 300+ shots and seeing it put up on the website the next day.
Below are a few of my favorite memories, captured with my humble Canon T6i Rebel and edited in Adobe Lightroom.
